Brands We Have
Taken to Market.
A curated selection of strategic partnerships — each one a story of vision, network capital, and the patient work of building genuine luxury presence in the Middle East.
A note on discretion: All partnerships are conducted with absolute confidentiality. The case studies below represent brands where public information is available. Client details and commercially sensitive information are never disclosed without explicit consent.
Vintage Cellar
Geneva · Bordeaux · UAE
www.vintage-cellar.com
"The Art of Collecting. The Science of Investing."
Context
Vintage Cellar is a member-only fine wine advisory and portfolio management platform — born in Geneva, rooted in Bordeaux, and now expanding across the UAE. Serving Ultra High Net Worth individuals, family offices, and private banks, Vintage Cellar offers a level of discretion and service usually reserved for private banking. As Market Development Director for the UAE, Audrey Giner leads the brand's regional expansion — connecting European fine wine expertise with the Gulf's most discerning collectors and investors.
The Opportunity
Fine wine has emerged as one of the most compelling alternative asset classes for UHNW portfolios in the Gulf. The Liv-ex 1000 index has delivered +270% over 10 years, with an average annual return of 7–15% depending on the strategy. In a region where tangible, legacy-building assets are deeply valued, Vintage Cellar's proposition — combining investment-grade wine portfolios with white glove bespoke experiences — resonates profoundly with the UAE's wealth community.
Strategic Approach
- —Confidential introductions to UHNW collectors, family offices, and private banks across the UAE
- —Curated private tasting events in premium Dubai and Abu Dhabi venues
- —Strategic alignment with investment advisors and wealth managers
- —Bespoke portfolio advisory for clients seeking tangible asset diversification
- —Coordination of exclusive Bordeaux Grand Cru experiences for Gulf members
- —Development of corporate and family office wine gifting and event programmes
What Vintage Cellar Offers UAE Clients
- Investment portfolios from €10,000 to €500,000+ with projected returns of 7–15% p.a.
- Direct access to En Primeur allocations from Pétrus, Cheval Blanc, Mouton Rothschild, DRC, Opus One
- Secure bonded storage in Bordeaux — insured, temperature-controlled, full provenance
- Quarterly Liv-ex valuations and performance reporting
- Bespoke Bordeaux Grand Cru Tours, private château stays, and winemaker dinners
- Corporate and family office wine experiences — from private verticals to curated gifting
"Fine wine is not just a passion — it is one of the most elegant ways to build and preserve wealth across generations. In the Gulf, where legacy is everything, this resonates deeply."
— Audrey Giner, Market Development Director UAE, Vintage Cellar
For a private consultation on fine wine investment or bespoke experiences:
[email protected]Tangible Assets for
Discerning Portfolios.
In an era of market volatility and currency uncertainty, the world's most sophisticated investors are increasingly allocating to tangible, passion-driven assets — fine wine, rare spirits, and collectibles that combine genuine pleasure with structural appreciation.
Through our network of curated partners — including Vintage Cellar — we provide access to investment-grade assets with full provenance, secure storage, and active portfolio management. This is wealth preservation with a soul.
Experiences Crafted for
You, Alone.
Every experience we curate begins with a single question: what would make this unforgettable for you? From private dinners in First Growth cellars to week-long immersions across the vineyards of Burgundy — each journey is designed around your preferences, your schedule, and your guests.
The Bordeaux Grand Cru Tour
A bespoke 3-day immersion into the world of First Growths. Private visits to 9 iconic estates including Mouton Rothschild, Pontet-Canet, and Lynch-Bages. Stay in private Châteaux suites. En Primeur barrel tastings with technical directors.
Private Tables & Dinners
Intimate, Michelin-starred gastronomic experiences in Monaco, Geneva, and Dubai. Vertical tastings of legendary vintages — Pétrus, DRC — paired with world-class cuisine. Networking with fellow collectors in an atmosphere of absolute discretion.
Corporate & Family Office Events
Bespoke wine events for private banks, family offices, and corporate clients — designed to entertain, educate, and create lasting impressions. From intimate vertical tastings at your residence to curated vineyard journeys for your most valued relationships.
Cashcane Rum
Caribbean / France · Fine Spirits · International Distribution
Cashcane was a premium rum brand born from the intersection of Caribbean heritage and French artisanal expertise — a liquid of exceptional quality with a compelling story to tell. Though the brand is no longer active in its original form, the Cashcane partnership remains one of the most instructive examples of what it takes to position an artisan spirit as a luxury collectible in international markets.
Over the course of the partnership, Cashcane was introduced to UHNW collector communities across Europe and the Gulf, placed in exclusive private clubs and five-star hospitality venues, and recognised with the Forbes Innovation Award 2018 for its approach to market disruption. Distribution was established across 14 countries — a testament to what strategic network access can achieve for a brand with the right foundations.
"The difference between a great product and a great brand is the network that carries it. We built that network deliberately, one relationship at a time."
Key Outcomes
What Every Partnership Has in Common
Regardless of sector or scale, every successful brand entry follows the same fundamental architecture.
Intelligence
Deep market research, competitive mapping, and cultural intelligence before any commercial activity begins.
Positioning
Defining the precise narrative, price architecture, and brand positioning that resonates with Gulf luxury clientele.
Access
Leveraging a decade of relationship capital to open doors to UHNW individuals, family offices, and premium retail partners.
Execution
Curated events, private introductions, and ongoing representation — building lasting brand equity in the market.
"The right market. The right network. The right moment."